Privacy Policy
Last updated: 19 October 2026
ReelsBot ("we", "us") makes ReelsBot for Mac (the "App") and runs reelsbot.co. This policy explains what we collect, why, and who processes it.
The short version
- Your footage never leaves your Mac. The App transcribes and edits on-device.
- The App has no account and sends us nothing. If you choose Claude, the App talks to Anthropic directly with your key or login.
- When you buy, we keep your email and the details of your purchase so we can send and re-send your download link.
- When you join the waitlist, we keep your email so we can tell you when the App launches.
ReelsBot for Mac
- On-device processing. Clips, audio, transcripts, projects and exports stay on your Mac. Transcription uses Apple's on-device speech model (or parakeet-mlx, if you choose it). The speech model is downloaded from Apple the first time it is needed.
- Claude (optional). If you choose the Claude API or Claude Code planner, the App sends the transcript text and your brief — never video or audio — directly to Anthropic, under your own Anthropic account. That data is handled under Anthropic's privacy policy. We do not receive it. The Offline planner sends nothing.
- Your API key is stored in your macOS login Keychain on your Mac. We never see it.
- No analytics or tracking is built into the App.
When you buy
Checkout is handled by Stripe, which collects your payment details, email and billing address. We never see your full card number. After a successful payment we store:
- your email address;
- Stripe identifiers for the checkout session, payment and customer, the amount and currency;
- a random download token, and when and how often your link was used or emailed.
We use this to deliver the App, re-send your link when you ask, handle refunds and prevent abuse. If you arrived from one of our pages, we may attach an anonymous analytics visitor ID to the checkout to understand which pages lead to purchases.
When you join the waitlist
We store your email address, which signup form you used and the page you were on (including any campaign tags in its address). We use it only to email you about the launch of ReelsBot for Mac. Email support@reelsbot.co to be removed at any time.
The website
- Analytics. We use Vercel Analytics, DataFast and Google Tag Manager to understand how the website is used (pages visited, referrers, device type).
- Free tools. Text you enter in AI-powered free tools is sent to OpenAI to generate the result and is not stored by us.
- Email. Transactional emails (your download link) are sent through our email provider.
Who processes data for us
- Stripe — payments and receipts.
- Supabase — our database and file storage (purchases, the waitlist and app downloads).
- Vercel — website hosting and analytics.
- Our email provider — sending download links.
- OpenAI — the AI-powered free tools.
We do not sell your personal information and we do not use your data to train AI models.
Retention
We keep purchase records for as long as you may need to re-download the App and as required for tax and accounting. We keep waitlist emails until the App launches or until you ask us to remove yours. You can ask us to delete your data at any time; we will keep only what the law requires.
Your rights
You can ask to access, correct, export or delete your personal information, or object to how we use it, by emailing support@reelsbot.co.
Changes
We may update this policy. The date above shows the latest version.